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欧洲面包市场  

2012-02-29 00:01:00|  分类: 默认分类 |  标签: |举报 |字号 订阅

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欧洲面包市场
The Market市场

The western European bread industry produces 25 million tonnes of bread per annum, of which the industrial or plant sector's share is 8 million tonnes.西欧面包行业产生25万公吨,每年的面包,其中工业或工厂部门的市场份额是800万吨。 Germany and the UK are the main operators with 60% of plant sector production – France, the Netherlands and Spain produce another 20 % between them.德国和英国是60%的工厂部门的生产主要运营商 - 法国,荷兰和西班牙之间产生另外的20%。

Despite the dominance of industrial bakers in some European markets, such as in Britain and Ireland where they represent over 80% of the market, craft bakers continue to represent the bulk of bread production in Europe, accounting for an estimated 48% of the total volume in 1997, compared with 36% for industrial bakers and 16% for semi-industrial bread., including frozen part-baked products and in-store bakery production.尽管在一些欧洲市场的主导地位,如在英国和爱尔兰,他们代表超过80%的市场份额,工业面包店,工艺面包师继续代表的总量估计有48%在欧洲,占438面包生产在1997年相比,工业面包店和36%,16%为半工业化的面包,包括冻结的部分烘焙产品和店内面包店生产。 Even now, in France, Italy and Germany craft bakers have by far the largest market share although the situation is changing rapidly.即使是现在,在法国,意大利和德国工艺的面包师迄今为止最大的市场份额虽然情况正在迅速改变。 Throughout Western Europe the plant sector is taking market share away from the master bakers.整个西欧的工厂部门正在采取远离主面包师的市场份额。 In Germany there are 18, 000 craft bakers but the number is expected to half in the next five years.在德国有18 000工艺的面包师,但数量预计在未来五年半。 In the UK and Denmark, plant bakeries currently hold between 75 – 80% of the market.在英国和丹麦,植物面包店目前持有介乎75 - 80%的市场份额。

There are a number of reasons for this.有这样做的原因。 The younger generation are not prepared to work the very long hours required in craft bakeries, preferring to work shorter shifts in modern industries.年轻一代不准备工作需要很长,在工艺面包店小时,宁愿工作在较短的现代产业转变。 However, the main reason is commercial pressure.然而,最主要的原因是商业压力。 In Germany some of the larger plant baking companies are now supplying their own chains of retail shops instead of supermarkets.在德国,一些规模较大的工厂烘焙公司现提供自己的连锁零售商店,而不是超市。 These chains have grown rapidly and now account for more than 30% of the German market.这些连锁店发展迅速,目前占德国市场超过30%。 In France frozen dough and part baked baguettes have transformed the market so that co-operatives and industrial baking companies are flourishing at the expense of the craft sector.在法国烤法式面包冷冻面团和部分已经改变了市场,使合作社和工业烘烤公司在蓬勃发展的工艺部门的开支。

In-store bakeries are perhaps the fastest growing sector, continuing to increase in number as the larger retailers gain an increased share of the overall retail market.在店内面包店也许是增长最快的部门,继续在数量上增加大型零售商获得一个整体零售市场的份额增加。 Freshness remains a significant factor in bread purchasing on the Continent, with many consumers buying bread daily for same day consumption.新鲜面包每天购买当天消费的许多消费者仍然是一个重要的因素,在欧洲大陆上的面包采购。 In-store bakeries therefore have a distinct advantage over industrial pre-packed products and offer strong competition to the small craft baker.店面包店,因此具有明显的优势超过预包装工业产品和工艺的小面包提供了强有力的竞争。 In the UK supermarket in-store bakeries produce more than 15% of all bread and have taken market share away from craft bakers who now produce less than 5%.在英国超市,在店内的面包房生产的所有面包超过15%,并已采取的市场份额从目前生产的不到5%的工艺面包店。 British master bakers cannot compete with the price of bread sold in supermarkets.英国主面包师不能在超级市场出售的面包价格竞争。


Key Players关键球员

Throughout Europe, there is a strong link between the industrial baking sector and the agricultural and milling industries, with many of the large bakers being owned by key agricultural or milling concerns.在整个欧洲,有重点农业或铣关注拥有许多大型面包店,工业烘烤部门和农业,铣床行业之间的密切联系。 For example, in the UK the two largest plant bakers, Allied Bakeries and British Bakeries, are owned by Associated British Foods and Ranks Hovis Macdougal.例如,在英国两个最大的植物面包师,盟军面包房和英国面包房,拥有英国联合食品和队伍霍维斯Macdougal。 Unlike the biscuit industry, which is dominated by multi-national companies such as Danone and Bahlsen, the industrial bread baking industry is largely made up of companies which concentrate solely on their domestic market.不像饼干行业,如法国达能和Bahlsen多国公司为主,工业面包烘焙业在很大程度上弥补公司仅在其国内市场集中。 However, some of the larger industrial bakers have strong links with other through a common parent company or through a parent/subsidiary relationship.然而,一些规模较大的工业面包店有强等各个环节,通过一个共同的母公司或通过母公司/子公司关系。 For example, Skogaholms Brod of Sweden and Hatting-Bageri of Denmark are both owned by the Swedish company Cerealia, while Austria's leading industrial baker, Ankerbrot, is owned by the German firm Muller-Brot.例如,布罗德Skogaholms丹麦瑞典和制帽Bageri的都的瑞典公司Cerealia的拥有,而奥地利领先的工业贝克,Ankerbrot,是由德国穆勒 - BROT公司拥有。


Retailers零售商

The retail market is also changing.零售市场也在不断变化。 In Southern France large hypermarkets are the main sellers of bread while German trading groups are gaining ground in the East.在法国南部大型量贩店的面包的主要卖家,而德国的贸易集团获得东地面。 Discounters, including Lidl, Norma, Aldi and Plus are also significant.折扣店,包括LIDL,诺玛,Aldi和PLUS也显着。 In the UK, conventional major multiple retailers (Tesco, Sainsbury, Safeway and Asda) have retained their dominant position by heavy discounting of key items which always include bread.在英国,传统的主要(乐购,塞恩斯伯里,Safeway和阿斯达)多个零售商都保留他们的主导地位,总是包括面包的关键项目的重贴现。 30% of sliced and wrapped bread is “private label”.面包切片和包裹的30%是“私人标签”。 In other words, while the bread is made by independent plant bakeries, the wrapper bears the name of the supermarket and the retailer dictates the composition and the price!换句话说,而由独立的厂房面包店的面包,包装承担超市的名称和零售商决定的组成和价格! A new player has emerged in the sale of bread and bakery products – the garage forecourt. - 车库前院的面包产品销售出现了一个新的球员。 This is in response to the traditional food retailers selling petrol at low prices, far below those of petrol company outlets.这是响应以低廉的价格出售汽油,远远低于汽油公司网点,传统的食品零售商。


Imports/Exports进口/出口

Imports and exports of bread are limited.面包的进口和出口是有限的。 Only 1% of bread is imported in the UK, most ethnic breads being made locally although there is a small trade in part-baked and frozen speciality breads and morning goods and gas packed products.只有1%的面包在英国进口的,最有民族的面包被当地虽然有一个小部分出炉的和冷冻的特制面包和早晨货物和气体包装的产品贸易。 Exports from the UK are slightly higher, including part-baked and frozen French bread and rolls.来自英国的出口稍高,包括部分出炉的和冷冻的法国面包和面包卷。 There is increased interest on the continent in importing fresh sliced and wrapped bread from Britain, mainly for the growing sandwich market.有增加从英国进口的新鲜切片,裹面包,主要用于夹层市场日益增长的,在大陆的利益。 Even so, all bread exports represent no more than 2% of the market.即便如此,所有的面包出口不超过2%的市场份额。


Consumer Trends消费趋势

Bread consumption in western Europe is stable, although it varies greatly between states.面包消费在西欧是稳定的,尽管各国之间差别很大。 The Germans and Austrians eat the most bread at about 80kg per person per year while the UK and Ireland are at the bottom of the list with an annual consumption of less than 50 kg.德国和奥地利人吃在大约??每人每年80千克最面包,而在英国和爱尔兰在列表的底部是一个不到50公斤的年消费量。 Bread consumption is not likely to grow dramatically since bread is eaten in nearly every household and it is unrealistic to expect bread to make any major inroads into other sectors.面包消费量不可能大幅增长,因为几乎每家每户吃面包,这是不现实的面包到其他部门的任何重大进军。

Increased foreign travel and the movement of ethnic groups have created demand for a greater variety of bread than ever before.增加国外旅行和各族运动创造了比以往更多种类的面包的需求。 Ethnic breads are becoming increasingly popular in the UK.民族面包在英国越来越受欢迎。 In Germany more than 500,000 tonnes of Turkish bread is produced by and for the Turkish community, accounting for 10% of all German bread production.在德国,超过50万公吨,土耳其面包生产和土耳其的社会,所有的德国面包生产占10%。 In France younger people are gradually turning away from traditional baguettes and opting instead for wholemeal loaves, factory made breadsticks, longer life sliced bread and “exotic” bread from regions of France and the world at large.在法国年轻人逐渐转向远离传统的法式面包,选择全麦面包,工厂生产的面包,寿命更长的切片面包,从大的地区,在法国和世界的“异国情调”面包,而不是。 Hot and cold sandwiches made from Swedish thin, unleavened bread have become quite trendy in Paris where “le grille Nordic” is now an established concept.从瑞典薄,无酵饼冷热三明治在巴黎已成为颇为时髦的“乐格栅北欧”现在是一个既定的概念。 Sales of Swedish crispbread are also increasing in other parts of Europe.瑞典薄脆的销售也呈上升趋势在欧洲其他地区。


The Challenges Ahead未来的挑战

Out of home food consumption and snacking is increasing in the UK, in line with other European countries.家庭食品消费和零食了,在英国,与欧洲其他国家。 Fast food outlets and sandwich bars are showing strong growth all over the continent, including the East.快餐店和三明治酒吧显示所有在大陆的强劲增长,包括东。 This trend will put pressure on the major multiples to defend their dominance of food sales.这种趋势将会把主要的倍数的压力,捍卫自己的食品销售的优势。 There will be continued growth in morning goods and speciality breads with opportunity for innovation.将继续与创新的机会,在今天上午的货物和特种面包的增长。 However, this is still a small sector of the total market and is not likely to make a major dent in the market share of sliced bread.不过,这仍是市场总量的一个小部门,是不可能在切片面包的市场份额主要凹痕。

2012年02月28日 - 食艺xujin645 - 食艺的空间

 


COUNTRY PROFILES国家概况
Denmark丹麦

Bread production in 2002 was just under 360,000 tons, including craft bakeries., which was a slight rise on the tonnage recorded in 1998 of 356,000 tons.面包的生产是在2002年就在36万吨,包括工艺面包店,这是一个记录在1998年的356,000吨的吨位略有上升。 Total turnover of bread, including craft bakeries, was 1,344 million DM in 1998.总营业额的面包,包括工艺面包店,是在1998年的13.44亿德国马克。 There are 15 industrial bakeries in Denmark, with the largest four accounting for 85% of distribution.有15个工业最大的占85%分布在丹麦,面包店。 The number of craft bakeries was decreasing.工艺面包房的数量正在减少。

The most popular bread among Danish consumers is rye bread, however the sector saw a decrease in 2002.丹麦消费者之间最流行的面包,黑麦面包,但该部门看到了在2002年的下降。 Growth in the white bread sector meant that the overall market share grew by 8%.白面包部门的增长意味着整体市场份额增长了8%。


Finland芬兰

In 2002 total production of bread amounted to 235,312 tons, little changed from previous years.面包在2002年生产总量达二十三万五千三百十二万吨,从往年的小改变。 The market is dominated by two large companies, Fazer Bakeries and Vaasan & Vaasan who together hold 70% of the market share.市场主要是由两个大公司,法瑟面包店和Vaasan及Vaasan合计持有70%的市场份额。 The craft sector, which totals about 850 companies accounting for 15%.工艺部门,总计约850公司占15%。

Although the total production levels have remained static the share held by industrial bakeries are increasing.虽然总的生产水平一直保持静态工业面包店举行的份额正在增加。


Germany德国

Total domestic consumption in 2002 amounted to 6.4 million tons.在2002年的国内总消费量达640万吨。 The market share of Plant bakeries increased with the growth of the retailers and hard discounters with white bread and toasting bread driving the growth.植物面包店的市场份额增加,硬白面包和烘烤的面包,拉动增长的零售商和折扣店的增长。 The craft sector declined with 2,000 closures during 2002 leaving approximately 16,500.工艺部门在2002年下降造成约16,500与2,000封。

The plant sector has less than 60 bakeries with four major players.工厂的部门有四大球员小于60的面包店。


Italy意大利

In 2002 total production of bread, including that of craft bakeries, reached 3.96 million tons.在2002年共生产面包,包括工艺面包店,达到3.96万吨。 During this period, total turnover of bread in Italy amounted to ?8, billion .在此期间,在意大利面包的总营业额达到8欧元,亿元。 Per capita consumption of bread decreased to 64 Kg, 2.8%.每人均面包消费量下降到64公斤,2.8%。

As in other European countries, there is a trend towards takeovers and mergers in both the industrial bakery sector and the craft sector.在其他欧洲国家一样,有一个工业面包店部门和工艺部门都在对收购和兼并的趋势。 The market share of industrial bakeries amounted to 8%, the same as the previous year.工业面包店的市场占有率达8%,比去年同期。 The price of bread in Italy remains stable.在意大利的面包价格保持稳定。


The Netherlands荷兰

In 2002 bread production in the Netherlands amounted to just over 960,000 tons.在2002年在荷兰的面包生产总额刚刚超过960,000吨。 The annual per capita consumption of bread has been static at 60Kg since 1998.年度人均面包消费量一直在60千克静态自1998年以来。

In 1998 there were 100 industrial and 2100 craft bakeries in .在1998年有100工业和2100工艺面包店。 The market share of industrial bakeries amounted to 75% of turnover.工业面包店的市场占有率达75%的营业额。

Consumers in the Netherlands prefer rye bread.在荷兰的消费者更喜欢黑麦面包。 Retail prices have risen slightly overall, particularly for wheat and special bread, although the average consumer price for sliced bread has decreased.零售价格略有上升,总体而言,尤其是小麦和特殊面包,切片面包的平均消费物价虽然有所下降。


Norway挪威

The industrial bakeries market is marked by strong competition due to the high concentration in the retail food sector, leading to a higher requirement for product innovation.有强烈的竞争,由于在食品零售行业的高浓度工业面包店市场,导致了产品创新的更高的要求。 95.1% of the Norwegian food trade is controlled by four major food chains, two of which operate in-store bakeries.挪威的食品贸易的95.1%是由四个主要食品连锁店,其中两个经营店面包店。 Norwegian bakeries are more or less restricted to the home market as customs duties for export are relatively high.挪威面包店都或多或少受限于国内市场,出口关税相对较高。


Spain西班牙

In 2002 total production of bread and biscuits, including that of craft bakeries, amounted to 2.362 million tons.在2002年共生产面包和饼干,包括工艺面包店,达2.362万吨。 Per capita consumption of bread and biscuits in Spain was 58.5 Kg.面包和饼干在西班牙的人均消费量为58.5公斤。 The market share for large bakeries is 7.9% of total value for sliced bread.大型面包店的市场份额是切片面包总值的7.9%。

 

英国市场快照
The UK Bakery market is worth almost ?3.4 billion and is one of the largest markets in the food industry.英国面包市场价值近34亿美元英镑,是在食品行业中最大的市场之一。
Bread is one of the nation's favourite staple foods and is purchased by 99% of households in the UK.面包是全国最喜爱的主食之一,由99%的英国家庭购买。
The equivalent of over 9 million loves of bread are sold each day in the UK.相当于超过900万的爱情面包出售在英国的每一天。
The average UK household buys just over 80 loaves per year and spends an average of ?75.03.英国家庭平均每年购买超过80饼,平均花费为75.03英镑。
The three main bread manufacturers in the UK (Allied Bakeries, Hovis and Warburtons) account for almost 80% of the plant bread market by value.英国近80%价值的植物面包市场(盟军面包房,的霍维斯并Warburtons的的)帐户中的三个主要的面包制造商。
Plant manufactured products account for around three-quarters of all bakery products sold in the UK.工厂生产的产品在英国出售的所有面包店的产品大约四分之三。
White bread is UK consumers' favourite choice and accounts for 71% of total bread consumption in the UK.白面包是英国消费者最喜爱的选择,占英国总面包消费的71%。 Brown and wholemeal accounts for 22% and other bread 7% of the total bread market.布朗为22%,总面包市场的7%其他面包和全麦帐户。

英国面包市场

The UK Bakery market is worth ?3.4 billion and is one of the largest markets in the food industry.英国面包市场价值34亿美元英镑,是在食品行业中最大的市场之一。 Total volume at present is approximately just under 4 billion units; the equivalent of almost 11 million loaves and packs sold every single day.目前的总成交量为约不到4亿台,相当于近11万个面包和包销售的每一天。

80% of bread is wrapped and sliced - for convenience, for keeping qualities and value for money. 80%的面包包裹和切片 - 为方便,保持品质和价值的钱。

The larger baking companies produce 80% of bread sold in the较大的烘焙公司生产面包的80%出售 UK.英国。 In-store bakeries (ISBs) within supermarkets produce about 17% and high street retail bakers produce the rest.在店内面包店内的超级市场(ISBs)产生约17%,高街零售面包店生产的休息。

Fig. 图 1 Market share of 1市场份额 UK bread production by value and volume 英国面包的生产价值和销货数量

% by value 价值%

% by volume %体积

Large plant bakers 大型工厂的面包师

78 78

80 80

In-store bakeries 店面包店

17 17

17 17

Master bakers 法师的面包师

5 5

3 3

100 100

100 100

Source: Trade Sources 资料来源:贸易来源

For further market information please download the factsheet on the British Bakery Market from our publications section.对于市场的进一步信息,请从我们的出版物英国糕饼市场上下载的资料单张。


 

http://www.bakersfederation.org.uk/europe.aspx

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